Irena is a Head of Marketing and Public relations Department at Central registry of the Republic of North Macedonia.

She joined the Central Registry 2008. She is responsible for:

• Coordination of external communication, customer care, maintenance and strengthening of the role and importance of the institution to target groups and strengthen the image of the Central registry.

• Taking care of accurate, timely and prompt information to the target groups for the products and services and providing customer support in realizing their commitments to and requirements.

• Planning, coordinating and supervision of the preparation of promotional material and representative of the institution, including maintenance the CMS of the service portal.

• Processing media presentation of the institution

• Organize the implementation of surveys of public opinion in matters arising from the functions of the institution

• Participation in working groups to develop new products and services and to create organizational policies and procedures of public interest.

• Project/Product Manager of the projects related to services for business and citizens.